football tunnel

Superbowl Sunday is basically advertising’s biggest event of the year. Marketers and agencies spend months and millions in preparation, all in hopes for a spot on TV that snags the attention of everyone.

Did you know the average Super Bowl V commercial from this past Sunday cost $4.8 million?? According to Kantar Media, some even surpassed $5 million, depending on the timeslot. Flashback…Super Bowl I commercials averaged at $40,000. It’s no wonder why though – it’s a lot of potential eyeballs to reach. An average of 114 million people tuned in to last year’s big game.

I was one of them last year, and one of them a few days ago. The last game of football for the season, the biggest brand opportunity in my industry, and Coldplay sharing the stage with Beyoncé…how could I possibly not watch??

Friend’s gathered at Eric’s place for lots of chili and a BYODip party – I made queso, Becca made a taco dip, friends brought cheese spreads, artichoke dip, and more. It was quite the feast as we chatted, cheered, and Snapchat filtered our way through the game.

With all that being said, here are my TV spot faves. I’ve linked to each commercial on YouTube so you can enjoy your self!

  • Doritos // Doritos Dogs – I’m a sucker for anything with dogs, so these pups attempting to sneak into the store for some munchies was the cutest thing. Not sure if you saw that other, much stranger Dorito ad with the baby…you’ve got to hand it to Doritos for always grabbing our attention year after year with multiple ads though!
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From Doritos’ Super Bowl V Spot: Doritos Dogs 

  • Honda // Honda Ridgeline A New Truck To Love – YOU GUYS. I said I love dogs, but what I should’ve just said is that I also just love fluffy animals. And these fluffy animals are singing sheep. I was seriously cracking up, what an adorable way to highlight this truck audio feature.
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From Honda’s Super Bowl V Spot: A New Truck To Love

  • T-Mobile // Restricted Bling – If you aren’t familiar with Drake’s catchy Hotling Bling and the funky music video, you must familiarize yourself. I kind of have a celebrity crush on Drake (evident here), which is a huge reason as to why this made my list. But I also think it’s just a really funny and appropriate play on the whole song, which made it a hit.

 

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From T-Mobile’s Super Bowl V Spot: Restricted Bling

  • NFL // Super Bowl Babies Choir feat. Seal – This adorable spot ran in a few different bits throughout the game. It totally made you chuckle with a statistic, and a bunch of children reppin’ their teams, that led to a very relatable message for me – Football is Family.
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From NFL’s Super Bowl V Spot: Super Bowl Babies

  • Jeep // Portraits – Tugging at the heartstrings was Jeep’s ad that showed all the that makes up the brand – its drivers. I loved the photography and sentiment that stood out nicely among the other spots. An employee at my agency also pointed out this is the only spot that ran on TV cropped and tailored as so, and fit perfectly on a mobile screen.
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From Jeep’s Super Bowl V Spot: Portraits

I was very happy the Broncos won! I am a big Peyton Manning fan for a few different reasons. I am also a total Coldplay fan, but thought their show was average for the game – Beyoncé  S L A Y E D  though.

Your thoughts on the big game and its commercials??

Days By Day

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The greatest time of the year is upon us…football season! The NFL regular season kickoff is basically a week away, but as of yesterday, college football is here and I am just really, really excited about it.

Tomorrow, the Texas Longhorns kickoff their season playing Notre Dame just a couple hours away from Chicago! As of now, Eric and I aren’t attending because we can’t pay the arm and leg required for entry (ok that’s an exaggeration kind of), but that won’t stop us from cheering on our Horns. We have plans to head to a local UT bar called Stanley’s that has big watch parties each game day! Apparently the totally change out their menu to serve bbq and queso and Texas Teas, and it sounds like a Texan’s paradise.

In honor of this new season starting, I thought I’d share some of my favorite things about Longhorn football, because I’m so going to miss being there at every home game!

  1. Tailgating // I think this concept seems so odd to people who don’t regularly do it, but when you grow up with it (thank you, Houston Texans games) or have a school where tailgating is basically just as big as actually attending a game, it is one of the main reasons football season is so fun! It was always the perfect time to hang out after a busy school week for a few hours before the game – dance to some music, drink some punch, scarf down some fajitas to hold over our hunger that would surely hit at halftime, and of course snap two hundred and one photos.

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2. Game day outfits // I usually attend sporting events super casually – think jean shorts and a team t-shirt – but one of the things I grew to totally love at UT was the fun in shopping for burnt orange and white pieces to throw together a cute game day ensemble. My favorite local Austin boutique where I always had luck (including that white top above) is called Longhorn Fashions, I highly recommend it, ladies! And then of course these Kendras (above on me, and below on my sis) are a staple!

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3.  Bevo // I’m convinced the Texas Longhorns have the greatest mascot ever. Bevo is not only huge and magnificent, but he’s super spirited and cooperative, just chillin’ in his little corner with his hay bales each game. We’re obsessed with him. If you need anymore convincing or want a smile on your face, do yourself a favor and check his Instagram or Twitter accounts out.

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This is actually a video, he's scratching his back to Jay-Z's "Dirt Off Your Shoulder." I can't handle him.

This is actually a video, he’s scratching his back to Jay-Z’s “Dirt Off Your Shoulder.” I can’t handle him.

4. Seeing Eric on the field // For those of you who didn’t know, Eric was in Texas Cheer and had so many awesome opportunities through the program – from being on the sidelines every home game, to flying across the country for TV appearances and supporting the team at away games. He even got to meet Texas Ex Matthew McConaughey at an appearance the team did one time…not bitter or jealous or anything about that one at all. Getting to see him cheer on the field, having a blast with his teammates, and waving to me whenever we could find each other are some of my favorite memories!

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5. The Eyes of Texas // At the end of the game win or lose, the team and the fans sing UT’s school song The Eyes of Texas. I just love this tradition and pride that unites everyone! It’s obviously the absolute best when we win, because everyone is fired up, raising their horns, and we watch the tower be lit up that beautiful burnt orange.

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What are your favorite UT or college football memories?? Hoping for the best for my Horns this weekend, I can’t wait to dress up and cheer them on with our friends here in Chicago!

TEXAS FIGHT. m/

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IT’S FOOTBALL SEASON!

Well, ok, greatest time of year after Christmas time. But if there’s one thing that keeps us motivated around here at UT in the fall, it is definitely Saturdays. College gameday is the best, and when there’s a home game, the excitement and anxiousness only builds up as the days go by.

Our season opened up last Saturday with an evening game against The University of North Texas. What a beautiful evening for some football! I felt right at home side by side with my Texas Lonestars girls (a special post about them and our organization to come…) that I missed all summer. We were constantly jumping up and down and yelling “Texas Fight” as loud as possible.

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In addition to my love for the actual game, one of my favorite things also includes what happens beforehand – tailgating! It probably has to do with the fact that I basically grew up on tailgating for Houston Texans games – my family has had season tickets since the team’s beginning in 2002. So ya see, this love for football is really no facade, it runs deep in my roots!

Here at UT, we tailgate right across campus in the parking lot for The Bob Bullock Texas State History Museum. It is flooded with tailgating organizations and businesses several hours before the game. We have so much fun going out there with friends, and mixing and mingling away since everyone is so busy during the week! The one downside is the grueling heat of course, but that just comes with the territory and is totally worth it.

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All in all, the first game of the Longhorn season was a perfect one. We won 38-7 against UNT, and then it turned out UT wasn’t the only one with a victory…Eric was the winner of the Gameday ball for his awesome performance and work with Texas Cheer on the field. So proud of this guy for all that determination and talent.

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Next up – UT vs. BYU tomorrow…and there is a bonus reason for excitement, the whole Reyna fam will be in town to attend!

Hope everyone had a great week! It feels good to be back into a routine. Going to do my best and make the blog a priority again because I sure have missed it. 🙂

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